Below you’ll find all you need to know to reach the entire TJC community through advertising in The Drumbeat Media Sources. Click here to download our rate card. Once you decide the best way to advertise with us, please send over an insertion order with notes on what you would like for your ad.
QUICK FACTS
The Drumbeat is the independent student media source of Tyler Junior College, which includes a student newspaper, website and newscast. The student media of Tyler Junior College reaches an estimated 55,000 members of the TJC community during the academic year. This includes students, faculty, staff, visitors and alumni.
TJC counts more than 12,000 credit student enrollments and more than 20,000 continuing education enrollments annually. Many of these students commute from surrounding communities to attend the college, and roughly 2,000 full-time students live on campus, just blocks from Tyler’s medical district, Broadway Square Mall, movie theaters and various shopping centers.
Advertising with The Drumbeat is the most cost-effective way to reach this niche market.
| Potential readers | 33,000 |
| Credit enrollment | 12,000 |
| Continuing ed | 20,000 |
| Full-time faculty | 230 |
| Part-time faculty | 250 |
| Staff | 525 |
REACH THE TJC COMMUNITY
The Drumbeat, the student newspaper for Tyler Junior College, reaches an estimated 33,000 members of the TJC community every other week during the academic year. This includes faculty, staff, visitors and alumni. TJC counts more than 12,000 credit student enrollments and more than 20,000 continuing education enrollments annually. Many of these students commute from surrounding communities to attend the college, and roughly 600 full-time students live on campus, just blocks from Tyler’s medical district, Broadway Square Mall, movie theaters and various shopping centers. Advertising in The Drumbeat is the most cost-effective way to reach this niche market.
PUBLICATION SCHEDULE
The Drumbeat is published every other Friday during the academic year, except during final exams and holidays. Deadlines for advertisements are final.
Ads cannot be sold after the ad deadline, and advertisers will be required to pay any associated fees. For more information contact The Drumbeat at 903-510-2299 or news@thedrumbeat.com.
However, online advertising is always available on thedrumbeat.com.
ADVERTISING SUBMISSIONS
The Drumbeat accepts emailed, camera-ready ads. Advertisers are responsible for securing rights to any copyrighted material within their advertisement. The Drumbeat reserves the right to refuse any advertisement for any reason.
PREFERRED SUBMISSION METHODS
- PDF (with all fonts and graphics embedded)
- EPS (with graphics embedded and fonts converted to outlines)
- TIFF (resolution 300ppi or higher)
ADVERTISING RATES AND SIZES
Rate Card
DISCOUNTED RATES
A 10% discount on display advertising is offered when an advertiser places an ad in at least three issues. To be eligible for this discount, a contract must be signed by the advertiser. If an advertiser pulls an advertisement before all three issues have been printed, the difference between the fee charged and the discounted fee will be due on ads that have already run.
On-campus organizations receive an automatic 10% discount on the above ad rates and free color.
COLOR ADS
Full-color printing is available on full-page ads at a rate of $100. Full-color is available on other ad sizes at the rate of $50.
AD DESIGN
The Drumbeat staff offers advertising design at the rate of $50 per ad. Any submitted ads requiring changes or ads designed by The Drumbeat staff that need to be updated by the advertiser will also incur a $50 charge.
CONTACT US
Phone 903-510-2299
Email news@thedrumbeat.com
Faculty Advisers:
Kasi Dickerson
Professor, Communications and Student Media
Tyler Junior College
kasi.dickerson@tjc.edu
903-510-2335
Adrienne Hampton
Professor, Communications and Student Media
Tyler Junior College
adrienne.hampton@tjc.edu
903-510-2298
Mailing Address:
The DrumBeat
c/o Adrienne Hampton
P.O. Box 9020
Tyler, TX 75711
